Getting the word out on the Vigilant Velo stickers
Let's help Raymond stir up some ideas on getting the word out on these stickers. Then, as individuals, we can go out to our own communities and do our part. We can start with the low hanging fruit... the easy ones' to get on board. Here's my 2 cents: 1) As cyclists, who are probably drivers of cars too, we should all purchase some stickers for our own vehicles and those of our family members. Although we're passionate cyclists, who among us, while driving, haven't had moments of inattention at the wheel and MIGHT have struck a pedestrian or a cyclist had the timing been right (or shall we say, wrong)? So let's start with ourselves. I made my initial purchase just before writing this. 2) Get a few extra to give to the your local bike shop owner and employees. If they use them, they'll likely get 'on board' and maybe purchase some for the shop to resell to consumers or give away to loyal customers. 3) Get a few extra more and hand some out to those who run local cycling programs (eg. in NYC where I live, Bike New York or Recycle a Bicycle are excellent candidates). These types of organizations are always promoting bike safety and should be a perfect conduit for distributing these stickers. 4) Tell anyone with a blog or a like-minded website about them. Perhaps they'll write about the stickers for their interested audience. Exposure is the name of the game here. I wrote about Vigilant Velo on my blog (www.dailybicycle.com). 5) Tell your bike or race club about them. Better yet, show them the stickers so they get the point quicker. 6) Show them to race organizers. Maybe they'll get on board! It never hurts to get a little PR going touting your organization is a proponent of bike safety. Besides, wouldn't these stickers make a great addition to swag bags?
Collectively, we can help spread the word even faster than if we just relied on others to do it for this site. Just look around your community... there's probably a bike shop, a club or other like minded organization ready and willing to help. I will certainly do my part in the Big Apple!